PROJECTS

The Lonely Side is a social media content and marketing company founded in 2020 by Joe Watkins. In the wake of COVID-19, it started as a way to remind people they are not alone. It soon evolved into a platform showcasing artists and record labels through compelling video content.

With over 119K followers and 50 million+ views, we've cultivated a moody, cinematic world through our signature walking videos. Our posts resonate with those seeking connection, solitude, or a quiet moment to reflect. Rooted in a darker aesthetic, The Lonely Side isn’t just content—it’s a feeling, an escape, and a window into the world from the quiet corners of the mind.